At The Right Moment,
Finding Customers That Are Interested Now
The reality is a click or lead generated from a direct search or request by a potential customer is about as good as a click or lead gets. As a result, not surprisingly, paid search marketing attracts more than 60% of digital media budgets. However, that doesn’t mean it is easy to capture that click or lead. With rising bid costs, countless keywords, the emergence of mobile, and low barriers to entry, search marketing is becoming increasingly competitive and complex. Search marketing is more than just choosing a few keywords, setting a bid price and creating an ad. If it were that easy everybody would be doing it, right?
Developing, implementing and managing a successful campaign takes a strong understanding of a partner’s infrastructure and goals. Once we have a holistic view of our partner’s organization we can develop the foundations of a strong campaign. Only through a deep understanding of our partner’s business can we establish key performance indicators (KPI’s) that can help us effectively optimize the campaign as we proceed. Developing these KPI’s allows our team to create campaigns that drive highly targeted consumers that maximize our client’s ROI.